![]() ![]() It is your job to figure out your place in the market and use that strategically to your advantage. Nobody wants to buy a product that does everything or hire a service provider who is a generalist-they want to buy something that is the perfect fit for their unique situation. CONVERSION COPYWRITING COURSES TORRENTS PROFESSIONALKeep in mind that your message is not polished sales copy from a professional copywriter, it’s a positioning statement that clearly defines where you sit in the market. Use tools like VPN with torrents to get access to advanced research and high-frequency topic requests in your niche. But you may face connection issues if the resource is blocked in your region. It is always a great idea to search for inspiration on different video platforms such as Brightcove. You can directly ask your audience what they want to hear about and find your topic based on the most searched questions in your niche. At this point you should know exactly who your audience is, the problem your product or service solves for them, and what they need to see and hear to understand the value. Perhaps this wasn’t what you were expecting, but as you dig in to spend some time and resources on creating a VSL, now is a great time to make sure you’ve nailed your positioning. There are four basic steps to creating a VSL. So you’re ‘sold’ on the idea of creating a video sales letter for your business? You probably already know that video can increase your website conversion rate and are ready to dive in-great! What type of proof you use depends on your audience and your niche, and we’ll cover some examples of each type below. Any sort of evidence, whether qualitative or quantitative, can help you provide the proof you need to convert your viewer into a lead or customer. You can provide proof in the form of testimonials, reviews, earnings statements and more. Once you’ve established value and authority, bring it home with proof of the two claims. Once you’ve provided value, you want to communicate to the viewer that you have the ability to solve the problem, and also that you’re the best way (among competitors and alternatives) to solve the problem. ![]() If you as the viewer can’t quickly understand how the product or service can help you achieve something you want or solve a problem, you won’t waste time watching the rest of the video.Īuthority, however, is more about trust. The first component, value, is fairly obvious. While VSL’s offer endless room for creativity, the ones that work will include the following elements, in this order: Simple offers should focus on the hook, then get to the call-to-action as quickly as possible-this is especially true for inexpensive items or impulse purchases. In terms of length, there is no gold standard, and a video sales letter should follow the golden rule of video length: Your video should be as short as possible while allowing you to fully deliver your message in a clear, compelling fashion.Ĭomplex and expensive offers are generally going to need longer video content to explain why you need to spend $2,000 on a product. ![]() Simply put, after viewing an effective video sales letter, the target audience should be unequivocally motivated to respond to the call to action. You might find a video sales letter on the homepage of a website, a landing page, linked in an email, a sales page, or used in a video advertisement. They are both written with the goal of direct response, meaning the ideal outcome is for somebody to read/watch and immediately take action, such as submitting a form, dial a number, etc. While the philosophy of a written sales letter and a VSL is incredibly similar, VSL’s are adapted to two major consumer trends-video and the Internet. Long-form sales letters were popularized by iconic marketers such as David Ogilvy, Eugene Schwartz, and Gary Halpert beginning as early as the 1960’s due to their effectiveness in direct response advertising. You’ll find video sales letters on websites, landing pages, and digital ads. A VSL uses the same principles that a written sales letter does to persuade its audience, but in video form. Let’s get to it! What is a video sales letter?Ī video sales letter (VSL) is a video designed to sell a product or service to the viewer. CONVERSION COPYWRITING COURSES TORRENTS HOW TOIn this post, you’ll learn the psychological principles that drive action in response to a video sales letter, how to write a great script, and we’ll even show you some examples of effective marketing videos. Then you’re in the right spot, because today we’re doing a deep dive on all things video sales letter. Are you looking to create a video sales letter for your business?ĭo you need some direction on the strategies and tools to create a video that actually sells? ![]()
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